Top 10 SEO tips for writing high-converting blog posts in the world of ChatGPT
SEO best practices are evolving, especially as AI plays a more prominent role in the world of search.
After working with numerous agencies, growing a publication to over 10 million impressions just through organic search, and spending more than I care to admit on SEO agencies and freelancers, I’ve learned a lot throughout the years. What became clear was that while tools and agencies can help, the real key lies in a strategy that aligns SEO with content goals, brand voice, and audience engagement. It’s not just about ranking high; it’s about creating meaningful, lasting connections with the audience that are sustained even after the user clicks out of your site.
So, let’s dive into some concrete examples of SEO tools, how long-tail keywords can boost conversions, and what it means to optimise for search engines in the world of AI and ChatGPT. Once you have these tips and tricks down pat, check out this blog on how to best use AI to scale content for your business.
1. SEO tools: Google Keyword Planner, Ahrefs, SEMrush
To maximise your blog’s reach, start with thorough keyword research. Tools like Google Keyword Planner will help you identify high-volume keywords, while Ahrefs can uncover long-tail keywords that have lower competition but higher conversion potential.
Here are some specifics about popular tools online.
Google Keyword Planner: Free and part of Google Ads, it’s excellent for identifying basic keyword volume and trends. For example, if you type “SEO tools,” it may show related searches like “free SEO tools” or “SEO tools for small businesses,” helping you refine your target keywords.
Ahrefs: With pricing starting at US$99 per month, Ahrefs provides detailed keyword difficulty scores and competitor analysis. If you search for “SEO tools for eCommerce,” you’ll see how many competitors rank for that keyword and get backlink data to target their weaknesses. It's also particularly useful for identifying long-tail keywords (e.g., “best SEO tools for eCommerce in 2024”).
SEMrush: Starting at US$129.95 per month, SEMrush provides a similar suite of tools but is also great for PPC campaigns. For example, typing “SEO tools for beginners” into SEMrush will not only show you keyword data but also give you content ideas based on trends in the SEO space.
OK, I have my keyword research. What do I do now?
Use high-volume keywords in your title and meta description to attract broader traffic, while strategically placing long-tail keywords throughout your content to capture targeted, conversion-ready audiences.
Example: If you’re writing about "best eCommerce SEO tools", use "SEO tools" in the introduction, and long-tail keywords like “affordable SEO tools for small businesses” in detailed sections.
2. Why long-tail keywords matter for conversions
Let’s chat about long-tail keywords. These are those longer, more specific search phrases. Yes, they may not get as much traffic, but they’re fantastic for conversions.
Here’s why:
Higher conversion rates: Long-tail keywords are great because they target specific user intent. Think about it – someone searching for “best SEO tools for eCommerce stores under £100” is much closer to making a purchase than someone just looking for “SEO tools.”
Lower competition: These keywords are less competitive. Ranking for a broad term like “SEO tools” is tough with big names like Ahrefs and SEMrush in the mix, pumping a lot of money to ensure they keep their rankings. But something more specific, like “affordable SEO tools for small businesses,” is far easier to rank for.
3. How to optimise for SEO in the world of AI
With AI getting smarter about search, it’s time to elevate your SEO game. Here’s how to keep your content on point:
Prioritise user intent and natural language
AI is getting better at understanding what users want. So, instead of just focusing on keywords, make sure your content answers the actual questions people are asking.
Example: If someone searches “How do I improve my website’s speed?”, your blog should provide a direct, easy-to-understand answer. You might structure the content like this:
Use a Content Delivery Network (CDN) to reduce load times.
Compressing images with tools like TinyPNG.
Leverage browser caching.
Google Search Generative Experience or Bing AI favour content that answers these questions clearly and naturally.
Optimise for conversational search
As voice search becomes more common, people are searching with longer, conversational queries. Instead of just “SEO tools,” they might ask, “What’s the best SEO tool for small businesses?”
Example: Write content that mirrors these natural language queries. Use headers like “What are the best SEO tools for small businesses in 2024?” or “How can small businesses use SEO tools to improve their rankings?”
Use structured data (schema markup)
Structured data helps AI and search engines understand your content’s context, improving your chances of appearing in rich snippets or knowledge panels.
Example: Add structured data to your FAQ pages so search engines can easily pull out and display your questions and answers. This could help your content appear as a featured snippet. For instance, use schema markup to identify questions and answers in your blog post, making it easier for Google to display them in featured results.
Focus on E-A-T (expertise, authority, trustworthiness)
Content that demonstrates expertise, authority, and trustworthiness (E-A-T) tends to rank higher with AI.
Example: If you’re writing about SEO tools, include case studies that show your experience in the industry, along with quotes from credible sources. Provide in-depth analyses of tools like Ahrefs or SEMrush, adding links to reputable sites that verify your data.
Page experience and mobile optimisation
AI search engines like Google care about how users experience your site, so make sure it loads quickly and looks good on mobile.
Example: Use Google’s Pagespeed Insights to check your site’s performance and improve load times by compressing images with tools like TinyPNG. A quick, mobile-friendly site will do better in search and AI-driven searches.
Content clusters and topic authority
AI models understand how content pieces relate to one another. Create content clusters to establish yourself as an authority on specific topics.
Example: If you’re focusing on “SEO tools,” write several interlinked posts on related topics. For instance, cover “best free SEO tools,” “how to use SEO tools for local businesses,” and “SEO tools for beginners,”. All of these posts should link back to a pillar post like “The ultimate guide to SEO tools.”
Final thoughts
As AI continues to evolve, so should your SEO strategies. Whether it's choosing the right tools (like Google Keyword Planner, Ahrefs, or SEMrush), leveraging long-tail keywords, or optimising for AI-driven search engines, the key is to stay adaptable and strategic.
Balancing these approaches will help you stand out and achieve better results.
Ready to scale your content without compromising quality? Get in touch today, and we’ll show you how our hybrid approach at narra. can help you hit your goals.